The fashion industry has experienced tremendous changes in recent years. While most of the shopping activities now occur online, feedbacks on UK.collected.reviews show other evident changes that have compelled the fashion industry to change with societal growth. There are many marketing platforms today, and they all function to maintain customer interest and desires.
However, in a bid to maintain customer desire, social media has been influential. Social media platforms like YouTube, Facebook, Twitter and a few other spaces have been used as social media fashion communities.
Customer feedback shows that these communities are where most fashion decisions are made. These decisions influence how people shop and the fashion ideas they go for. Some of the ways social media influence shopping for fashion products include:
1. The Online Fashion Communities:
On all social media platforms, people create fashion communities with like-minded people. Even fans of fashion celebrities also adopt a social network where they spread the fashion influence of their icons. These communities are formed across forums, blogs, and social network sites to create effective dialogue that shapes buyer opinions. Many brands today get incredible recognition through these communities. This is why social media has also been considered for all forms of digital marketing.
2. The Niche Communities:
Different communities online partner with fashion-oriented brands. Luxury brands like Dolce and Gabbana, Louis Vuitton, Chanel and Burberry, and lots more do this. Social media communities are used to maximise customer relationships. These brands use social media to yield impressive ROI as they garner customer loyalty through this medium.
3. The Use of Mobile Apps:
The use of mobile apps is primarily an influence of today’s technology. Different websites have been developed for fashion activities. However, mobile apps make fashion brands more accessible to their target audience. Brands like Chanel, StyleCaster, JustLuxe and many more show their collections of fashion accessories through notifications. Other apps use phone GPS to track a user and recommend fashion stores around him or her with affiliation with their brands. Through these systems, fashion companies use mobile apps to integrate and expand their services across different societies of the world.
4. The Increase in Style Bloggers:
Since 2009, bloggers and their blog posts have exerted tremendous impacts on the fashion industry. Reputed media brands like New Yorker, Financial Times, The Guardian, also influence the culture of fashion and how shoppers shop through their articles and cultural essays. There are also fashion magazines like Fashion Week, Vogue, and many more that have penetrated people’s hearts with their stories and sentiments. Through all these, social media has been a space that influences individual decisions when it comes to fashion.
5. The Use of User-Generated Content:
Different users on social media use specific keywords to find products and read reviews. Most shoppers don’t bother to go online for reviews. They simply log on to their social media app and find product reviews. Built around influences, these are used to shape customer buyer choices.
Through these means, social media has been an incredible means to market and promote fashion. By this, social media continually shapes the way people shop for fashion products.
